Featured Mumblings

• Overchoice, Choice Paralysis and The Paradox of Too many Options

  Choice Paralysis is an important concept to understand, whether you’re running a business, building a website or offering products. By understanding the issue you can learn to avoid it, and reap the benefits of an organisation that runs smoothly, a website that doesn’t hurt people’s brains and sell products without stifling the customer.

• UI Theory | User Interface Theory and Web Design

  Few people realise just how important user interface theory is. Your website may be letting down its potential users if you do not apply the most important aspects of user interface (UI) design.

• PCI Compliance the Easy Way

  Making an insecure website secure can be an expensive task. Help is at hand from Shoestring Websites.

• Attack of the SCREEN INVADERS!!

  Don’t let the screen invaders take over! Stand your ground and fight for your right to screen real-estate! Pop ups haven’t gone away, they’ve just been disguised! Arm yourself with knowledge and start fighting back.

• AIDA Marketing Model: Attention, Interest, Desire and Action

  AIDA is an invaluable model to help marketers write new marketing materials. In this article we examine how AIDA can be used in web design.